For small business owners, navigating the changes in market demand while maintaining a steady cash flow can be challenging, especially during uncertain times. However, intentional planning can help overcome these challenges and move forward even stronger.
As Steve Jobs aptly said, "Innovation disti...
Small businesses often don’t have a large budget when it comes to marketing, but there are plenty of things you can do on a shoestring budget to promote your business and attract new customers.
Publish content. Creating and sharing content on your website and social media platforms is a great way ...
Most people are familiar with regular employee performance reviews. But what about your business? Conducting a mid-year review, usually around the end of the second quarter, gives you the opportunity to connect with your employees and receive valuable feedback. It’s also a good time to recommend any...
Before you launch your business, it’s important to put in the pre-planning work. This includes making sure your business idea is viable. Although it may sound good out loud, a business idea with the potential for success is one that has taken the following things into account:
1. It solves a proble...
“CONTENT IS KING!” This has been the buzz phrase for a while now. But what does it really mean? And why should small businesses care?
Here are three reasons why content marketing is so important.
- IT BUILDS A RELATIONSHIP WITH YOUR AUDIENCE. Know, like and trust are the pillars around which custo ...
Content marketing is a strategic marketing approach focused on creating and sharing valuable and relevant content specifically designed to attract a clearly defined audience. The goal of content marketing is to drive prospects through the marketing funnel and ultimately guide them to a buying decisi...
Most business owners know they need to be on social media but may not have an idea why they are there. Setting up a Facebook account and posting when you think about it is not a plan. It’s an afterthought.
Your goals for social media should fit with your business planning as a whole. They should su...
As a business owner, you are likely good at something that solves a problem for someone. On that basis alone, you have the makings of a non-fiction book!
Publishing a book can become a powerful part of your business growth strategy.
- Instant credibility and thought leadership. Before our customer ...
If you need a fresh idea or two to help kick your business momentum into gear, try one of the following marketing activities.
- DEVELOPING CONTENT is a great way to get you noticed in the marketplace. Don’t just develop any content, but rather focus on adding value or solving problems for your idea ...
As business owners, we often find ourselves feeling overwhelmed and stressed. Putting out fires, keeping up with the day to day and managing the drama that comes from working with employees and customers, can all leave us feeling out of control. Below you will find nine very practical and easy ways ...
Everyone loves a good surprise. Creating intentional strategies that surprise and delight your customers help build affinity and create loyal brand ambassadors. Sometimes it’s the smallest of things that leave the greatest impact on the customer experience.
- Send handwritten notes. Taking the time ...
Sometimes when I’m working on a creative project, I’m not feeling it. My brain is foggy, or I feel tired. Either way, creativity is stumped and so is the project. When this happens I have found a number of ways to kick start innovative thought and get the ideas flowing again.
- Ask a kid. Any kid w ...
