Get a Clear Path to Stronger Business Banking Growth

Intentional strategy replaces guesswork with clarity and helps your bank move toward its goals with confidence.

The Challenges Local Banks Face Today

Growing a bank without dedicated marketing strategy or enough internal bandwidth creates constant pressure for leadership. Teams work hard to compete with larger institutions while trying to support business banking growth with limited time, limited resources and no clear roadmap.

Below are the challenges we hear most often and how the 90-Day Growth Action Plan helps your bank move forward with clarity and confidence.

Challenge #1

Limited Resources and Expertise

Many local banks run lean by design. Marketing is split across roles or handled “as time allows,” which makes it difficult to build a consistent strategy, maintain momentum or support business banking growth in a focused way.

How the Plan Helps:
You get a clear, ready-to-execute roadmap that gives your team expert guidance, simple action steps and the structure to move forward without increasing staff or adding pressure.

Challenge #2

Inconsistent or Unpredictable Growth

Referrals and banker networks are valuable, but they create a growth pattern that rises and falls with individual relationships. Without a systematic approach, the bank is vulnerable to slow periods, stalled momentum and results that are difficult to forecast.

How the Plan Helps:
The plan gives your bank a structured, repeatable growth system that supports bankers, increases visibility and creates a steady, predictable pipeline for loans and deposits.

Challenge #3

Competing With Larger Institutions

Big banks own more visibility, more tools and more marketing support. Their scale can overshadow local banks, even when business owners would prefer a relationship driven approach. Without a clear strategy, it becomes difficult to stand out or stay top of mind during key decision moments.

How the Plan Helps:
You get a focused strategy that amplifies your strengths, sharpens your digital presence and positions your bank as the clear choice for business owners who value guidance and local decisions.

Challenge #4

Underutilized Digital Presence

Many local banks have the right digital pieces in place, but without focused strategy these tools rarely deliver meaningful visibility or engagement. The website, content and social channels exist, yet they are not working together to support lending goals or banker outreach.

How the Plan Helps:
The plan gives you clear direction to sharpen your messaging, strengthen your website and use simple, consistent content to support loan growth, deposit growth and long-term relationship building.

A bank grows when the right efforts align with a clear, intentional strategy.

About Vertical Solutions Media

VSM is a growth and marketing partner focused on helping local banks strengthen their business banking presence with clarity and consistency. Founded in 2008, we have worked with banks since 2012 and understand the unique pressures of competing with larger institutions while managing limited internal resources.

Our work combines practical strategy, clear messaging and simple execution plans that support both leadership goals and banker performance. We help banks build stronger brands, improve digital visibility and create predictable growth systems without adding complexity or unnecessary workload.

About Bethany Meadows

Bethany Meadows is the founder and president of VSM and has spent almost two decades helping organizations grow through strategic marketing and disciplined execution. Known for her practical approach, Bethany helps leadership teams move from uncertainty to clear direction and measurable progress.

Why Bank Leaders Choose VSM

Real experiences from banks that wanted a clearer path forward and found a partner who understands their challenges.

Kenneth Till

CFO, First Partners Bank

“Vertical Solutions Media has been a vital partner for First Partners Bank. Bethany has truly been a member of our team from the first day of our relationship. The differentiating quality of Bethany and her team is their commitment to client service. Vertical Solutions Media goes above, beyond and outside the traditional bounds to assist First Partners in serving existing clients and reaching new ones.”

Katiya McKinney

VP | Marketing Director, Progress Bank

“Vertical Solutions is just the partner that we needed to better understand the Birmingham marketplace and how to grow our presence in this crowded financial market. Bethany and her team are always available to provide any level of assistance needed from quick Zoom calls to extended brainstorming sessions about strategy. I am confident that Vertical Solutions has improved the brand positioning of Progress Bank within Birmingham and throughout the state.”

Our Free BankGrowth Action Plan Built Specifically for Local Banks

Most banks know they need to improve marketing, strengthen their digital presence and give business bankers more consistent support. The real challenge is knowing where to start and how to move forward without wasting budget or spreading an already thin team even further.

The BankGrowth Action Plan gives you a focused blueprint built specifically for local banks that want clarity and predictable results. It lays out a simple month-by-month approach that strengthens your brand, sharpens your website, creates meaningful visibility, supports banker outreach and builds a more reliable path for loan and deposit growth.

Inside, you will learn how to align your message, modernize your digital presence, create compliant lead generation, use social and email effectively, target your advertising budget and strengthen the sales structure your bankers rely on. You also get clear metrics that help leadership measure progress and make better decisions.

Every recommendation is built for banks with limited resources that need faster implementation, more focus and far less uncertainty.

Download your free BankGrowth Action Plan designed for local banks.

Your info is safe—and your future growth starts here.

Want a growth plan customized to your bank’s unique goals?

Let’s identify the barriers standing in your way and outline a path forward that supports your strategy and your team.

Schedule a Strategy Call