Realtor Marketing Kits

Customized Brand and Marketing Solutions


NEW AGENT STARTER KIT

Whether you are a new agent just getting started, or a veteran ready for a facelift, the New Agent Starter Kit is a foundational piece of every Realtor’s marketing strategy.

Questionnaire - Our Questionnaire will help us find a solid direction for your brand identity and how to best position your value proposition through the elements in this kit.

• Logo/Color Palette - Your logo is a creative depiction of your brand. It provides insight to your identity and helps communicate your message and values. Colors play an important role in the creative process. Having not only logo colors but secondary and even tertiary colors will create a consistent look in your marketing materials.

• Slogan - Your slogan is a catch-phrase that quickly identifies your market focus or unique differential.

• 30-Second Elevator Speech - Networking is a critical skill for any real estate professional. Your 30-second elevator speech will allow you to quickly and concisely communicate your brand identity and value proposition in a memorable way.


GET STARTED MARKETING KIT

 This kit provides the basic marketing framework for every real estate professional. From telling your story to presenting your value proposition, the Get Started Marketing Kit establishes your brand identity with marketing tools you will use for many years to come.

• Brand Interview/Questionnaire - The Brand Interview/Questionnaire will help us find a solid direction for your brand identity and how to best position your value proposition through the elements in this kit.

• Short Biography - This short-version of your biography can be used as a speaker introduction, “About” sections on social media or on smaller marketing pieces. It is a tightly written paragraph that effectively highlights the most important elements of your biography.

• Long Biography - Writing your own biography can be challenging, even for professional writers. The long-form biography provides a complete accounting of your professional history and personal life. It can be used on your website, your personal brochure and anywhere a professional biography would be an asset.

• Business Card Design - In many cases, your business card plays a part in that critical first impression. We’ll make sure your business card is not just a listing of your contact information, but a powerful marketing tool as well.

• Stationery Design - Connecting with prospects and customers through letter correspondence is a cornerstone of your marketing strategy. A professional stationery design will keep your brand shining through with every piece of mail you send.

• House Flyer Template - Your house flyers not only help promote your listings, but also are an example of your marketing professionalism to buyer prospects. The house flyer template will provide the framework for every listing and ensure consistency with your brand identity.

• Personal Brochure - Real estate is about building relationships. Your personal brochure provides prospects with an overview of who you are and why you would be a great fit as their realtor. This is more than just a brochure you hand out. It’s your story and it matters. Our team will write your story and design a personal brochure that will help you stand apart in a crowded marketplace.

• Social Media Design Elements – Your online presence is an important part of your overall marketing strategy. Our team will help you maximize your impact with design elements that highlight your brand and value proposition. (Includes one channel.)


NEXT LEVEL MARKETING KIT

If you have a solid marketing foundation, the Next Level Marketing Kit will help you go to the next level.

• Brand Interview/Questionnaire - The Brand Interview/Questionnaire will help us find a solid direction for your brand identity and how to best position your value proposition through the elements in this kit.

• Value Proposition/Core Marketing Narrative/30-Second Elevator Speech - This next level component is the difference between a shotgun approach (firing in a general direction and hoping you hit something) and a sniper rifle (aiming at a specific target and rarely missing). This is your why, your differential and your value to your prospects. Understanding and being able to communicate these elements effectively are a gamechanger to your marketing return on investment.

• Letter Campaign, 3 Messages - Your prospects know a form letter when they see one. They are easy to dismiss because they don’t feel personal or relevant. Our team will provide custom-drafted letters for three specific objectives.

• Postcard Campaign Series, 3 Designs - Postcards are a low-cost but effective option for building affinity and maintaining front-of-mind awareness. This campaign series will be specifically designed around educating prospects on your value proposition and building a stronger relationship with them.

• Social Media Campaign Series, 3 Designs - If executed correctly, social media is still one of the most powerful marketing tools in your arsenal. This campaign series will be customized to a targeted audience for a specific objective.

• Press Release Template - One of the most overlooked opportunities to build your market presence is public relations. We will draft a press release template that can be “updated” to reflect your career changes, awards or acknowledgements or any other newsworthy event.

• Social Media Design Elements – Your online presence is an important part of your overall marketing strategy. Our team will help you maximize your impact with design elements that highlight your brand and value proposition. (Includes up to three channels.)


VISUAL IMAGES KIT

Your image will be used extensively in your marketing pieces. Having a professional headshot and promotional images are a must for every real estate professional.
*Available only in the Birmingham and Tuscaloosa markets.


VIDEO INTRODUCTION KIT

Introduce yourself to your prospects with a video! It can be embedded into your website, added as your Facebook cover and more. Video is a powerful way to communicate your brand identity and value proposition.
*Available only in the Birmingham and Tuscaloosa markets.


Consider One or More of the Following Add On Options!

• Billboard Artwork

• Door Knob Hangers

• Rack Cards

• Postcards

• Social Media Design

• X-Banner/Banner

• Thank You/Greeting Cards

• Stationary Package

• Press Release Distribution


Contact Us For Pricing Information!