Maintaining a social media page for your business can be a daunting task. After all, you want your customers to be just as excited about your business as you are. Of course it's important to create a compelling and professional looking business page, but it’s easy to get focused on the wrong things. Here are six easy mistakes that can be hindering you page from reaching its full potential.
1. Only selling your product.
Facebook is a social site. People enjoy watching videos and sharing funny memes. If every post on your business page is “BUY NOW,” you are like one big AD. A Skydiving company posting a video of someone in the air will get much higher engagement compared to a picture of your logo saying “Come Skydiving Today!” That doesn't mean that every post needs to be a meme or a video, but continuously driving your fan base back to your page will increase the views on those more “Ad” type posts.
2. No engagement or sounding fake.
When someone sends you a Facebook message or a private message and you don’t respond, it sends the message that you don’t care about them. Engage! Let them know that you appreciate their business and are willing to take the time out of your day to tell them.
3. Posting too often/Not posting enough
Facebook uses algorithms to determine what goes down your news feed. The more engagement on a post, the more it is spread to other people (even those who don’t "like" your page). It's better to have one or two really good and engaging posts per day compared to three or four per day.
4. Focusing on numbers
Lots of followers doesn’t necessarily mean lots of traffic to your page. Instead, focus your attention on getting relevant followers. After all, what good is your Ice Cream Company page if all your followers are lactose intolerant? When building your page, invest some dollars into a Facebook ad campaign. You can set a dollar amount and how long you want it to run and it estimates how many people you can reach. You can also customize your demographic and location. This is especially handy for a local Paleo business or events like an underground rapping event in Birmingham. Create a post that encourages people to visit and "Like" your page.
5. Too many words/Hashtags
Studies show that using more than two hashtags makes it less likely to get engagement. Avoid using unnecessary and irrelevant hashtags. Instead, create two or three hashtags that are unique to your business or event. (#StayingVertical or #VSMrocks)
6. No employee social media policy/guideline
Giving free reign for all employees to start posting things on your business page can create a problem. Disgruntled employees who are still allowed to access your business, especially as an Admin or Editor, can leave your Facebook page vulnerable. Giving too many people control can cause miscommunication resulting in multiple postings or posting too often. You can assign varying roles for employees that have certain restrictions.